Nowadays for local business, Google Listing equally important as Social media, Adwords, Content Marketing etc. When people search for a business on Google, they may see information about that business in a box that appears in their search results. The information in the box, called the Business Profile, can help customers discover and contact your business.
We all aware Local SEO is the practice of optimizing a business, product, or service for a search query that is location-specific. Google (and other search engines) uses a user’s location based on IP address (for desktop) and geolocation (for mobile) to determine what results to show the user. So when someone searches for Fashion store, Apparels, or Kidswear, the search engine will display businesses relevant to their location.
A local search result combines two main parts (or opportunities) for a local business:
Organic Search Results – The website
Local Pack – Google My Business (GMB)
Users can also search for results in a different location by adding in a local area qualifier, like “Clothing Store in Mumbai”. Other positions (opportunities) include Ads, Images, One Box, and, of course, users searching specifically in Local Finder and Maps.
Based on Insights of all stores, we would recommend as a brand we should start optimizing GMB listing by creating Store pages for exp How Macy’s is listing their page on the website , they have created dedicated pages of each store with its product offering and services
For better understanding sharing some of the examples which are also selling products online and offline, They are listed on Google business listing and as part of SEO activity they have created a dedicated page of each store with integration of Google Business APIs
Another Example of Indian Famous Online store who expanded their offline presence all over India
Store locator widgets and local landing pages have become an established component of customer service. Properly implemented and developed, they may be the very first sign you give to a major percentage of your incoming customers that you are there to serve their needs. Serve them well!
Resources
– Google Business Listing Help