Getting into digital marketing can feel like taking a dive into the unknown for a lot of small business owners, especially if you don’t spend all your time online yourself. But relax. Nobody starts at the deep end, nobody has all the answers before they begin and, even better, getting going is probably cheaper and quicker than you might think.
Digital platforms are great for this because we now have
more ways, places, and routes to attract people to visit
our website where, we hope, they’ll become our customers.
We can also be much more creative with this kind of
marketing because it’s not just about what we think of as
traditional outbound marketing activity. With all of these
opportunities at your disposal, you need to consider what’s
the impact on your target customer. This is because your
audience expects a great experience with your brand
at each digital touchpoint. If you can provide a great
experience at every touchpoint, you’ll turn more visitors into
leads, and more leads into customers. Though we have to
admit, it’s easier said than done!
It’s your website, blog and social media channels that are
at the heart of any digital marketing plan—so always keep
in mind that you’re optimizing for these destinations when
planning digital marketing tactics.
In this guide, it takes you through the easy
-access ways to get started – from making the most
of search engines to buying your first online ads. All
the channels will be familiar to you – Facebook, Twitter,
Google, email, and your own website – but we’ll give you
the steps you need to feel confident you’re testing and
investing in the way that’s right for you and the growth
of your business
