There are plenty of Ecommerce blogs that will give you valuable advice on how to drive traffic and build conversions. Here are some of our favorites below
Blogs to follow:
Discussing everything from strategy, social media, content and conversion, this blog features a ton of guest posts from Ecommerce experts and digital marketing advisors.
If you’re looking for advice on how to drive valuable links back to you store then Brian Dean is your man! His case study style posts show you exactly how you can improve your traffic and they make for a really interesting read.
Want to learn how to optimize your landing page to get people to convert? Then the Unbounce blog is the place to be. You’ll find expert tips on a/b testing, copywriting, design, and email marketing on how to improve your conversions.
Peep Laja is a fellow entrepreneur and a conversion expert. Check out his blog and you’ll find valuable tips on how you can grow your business and optimize your site for conversion.
Analytics and tracking tools:
If you aren’t analyzing and tracking your efforts then you’ll never be able to build and improve your store. These platforms below give you the tools needed to do this:
Plug your store into Google Analytics and you’ll discover actionable insights into your website to help you improve performance. You can set up campaigns, monitor traffic and learn who is visiting your store. And it’s free to use!
This is a great tool to use for competitor research, exploring keywords, and measuring the quality and quantity of links to your site.
If you want to gain insights into how well your SEO, social, branding, link building and content marketing is going then Moz has got it all covered. It’s also anchored by a passionate community of followers!
With Heap Analytics you can capture user interaction across your site or iOD app. It’s a great tool to measure clicks, taps, form submissions, page views and more!
Email marketing:
When it comes to marketing to your audience, email is one of the best ways to reach them. With these platforms below, you can create different campaigns, automate emails and drip feed your marketing messages, depending on the buyer:
Mail Chimp is perhaps one of the most popular email marketing platforms, used by over 8 million users across the globe. Create templates and build campaigns with prices starting from $10 per month.
Bronto is one of the many apps that you can sync with your AmeriCommerce store to automate your emails. You can use it to send abandoned cart emails, order follow- up emails and send out promotional emails.
With campaign monitor you can build templates, send emails and monitor your campaigns to keep track of success. Depdending on how many people you want to market to will depend how much you pay, but prices start from $9 per month.
SSL Providers:
An SSL provider is important in the world of ecommerce because you’re gonna want visitors to trust you – and that’s exactly what an SSL certificate proves. Check out any of the below websites and you’ll be able to buy different certificates, depending on the level of protection you’d like for your site:
Live Chat Tools:
Did you know that 79% of consumers prefer live chat because it means they get their questions answered quickly? Plug chat software into your store and you’ll improve your sales!
And you can integrate any of the below tools with our software:
This platform is perfect for plugging into your store and offering great customer support. And, you can try this platform for free!
This tool comes with a bunch of awesome features including chat supervision, being able to see when customers are typing, chat conferences, chat history and more!
This popular platform is used by many leading Ecommerce stores and with good reason. It’ll keep you connected so you know when you customers are happy – and you can start it for free.
This is another great chat solution that you can integrate with your Spark Pay Ecommerce platform. You can choose different packages to suit your needs and move your customers along the buyer journey.
Social media management tools:
With so many different social media channels to manage, it can be hard to keep on top of it at all times. But with a social media management platform, it’s really easy because all your feeds are connected in one place! Some of our favorites include:
Scheduling content couldn’t be easier with Buffer. You’ll get analytics about the engagement of your posts and you can invite all of your team to use it.
This is a seriously popular tool for people and businesses alike. The platform is extensive in its features as you can create campaigns, track conversions and schedule messages. The platform offers free, pro and enterprise options to suit your needs.
The great thing about SproutSocial is that not only does it offer management for all of your platforms, but you can use it to curate content that’s tailored to your industry. You can trial it free for 30 days and then prices start from $59 per month.
Drop shippers:
Drop shipping is a great option if you don’t have the room to stock your products. Many wholesalers will offer drop shipping, so we’ve listed two great directories below to search for a drop shipper when you need it:
CRM tools:
The larger that your business grows, the more you’ll see the benefit in having a Customer Relationship Management (CRM) tool. It’ll help streamline your customer service so you can track interactions with customers to help better your service:
Known as one of the biggest CRM providers, Salesforce offers a solution for a variety of different industries, including Ecommerce. You can begin with a free trial and then pricing starts at $25 per month.
This is a great tool to organize your database, turn leads into sales and then keep providing your customers with exceptional service! You’ll also find email and social tools with it and they offer training to help you get up and running. Prices start from $199 per month.
