With better eCommerce search results, Google seeks to help retailers divert some business from Amazon. So what’s the difference between the Amazon search engine and Google Retail Search?
If you’re selling or advertising on Amazon, you’re probably aware that Amazon has a proprietary search engine called Amazon A10 (previously known as Amazon A9). At its core, Amazon’s search algorithm is similar to Google’s. It analyzes search queries for keywords and observes historical traffic patterns to match customer intent with pertinent products and provide the best possible Amazon shopping experience.
However, unlike Google Retail Search, Amazon’s search feature is exclusively available on the platform. Additionally, since Amazon hosts different brands and sellers, the Amazon A10 algorithm analyzes several factors to determine which products appear at the top of search results, including:
• Keywords
• Sales conversions
• Customer reviews
• Performance history
• Delivery time
• Price
Further, a huge part of making sales on Amazon is having a targeted Amazon advertising strategy and ranking high in search results. To get the most out of your Amazon SEO and Amazon advertising strategy, you need to:
• Optimize your listings
• Build better product detail pages
• Ensure your product images meet Amazon’s image requirements
• Optimize your keyword strategy
• Get good pricing rules in place
Marketing and advertising on Amazon are all about competing for higher search rankings. With more than two-thirds of all Amazon product clicks taking place on the first page of search results, you need to improve your keyword targeting capabilities and prioritize your customers’ Amazon shopping experience to ensure you stay on top of search results.
The good thing about Google Retail Search is you don’t have to compete in Amazon’s saturated marketplace. By maintaining a positive overall customer experience at your eCommerce website, you can increase customer loyalty and engagement levels.
